Brand Experience & Sustainability Manager

Are you ready to make a meaningful impact and help shape the future of a beloved brand? Join Campina as the Brand Experience & Sustainability Manager and play a pivotal role in driving the brand activation program for this leading dairy brand in the Benelux! Campina’s mission for a better morning and tomorrow is central to the brand. This vision is brought to life not only through our campaigns but also through everything the brand does. We offer nutritious breakfasts, educational programs like free school milk, and support food banks. We nurture nature using sustainable energy and promoting biodiversity through herb-rich grasslands.

Brand Experience & Sustainability Manager will oversee these brand activities, including sustainability, social responsibility, and partnerships. This role involves leading activities with a perfect strategic fit and delivering highly compelling storytelling to engage with our consumers and customers, including PR. With intimate knowledge of brand management and commercial business integration, you will deliver a brand program that resonates, inspires, and ignites brand preference among consumers and customers.

Tasks

• Inspire & Role Model: Inspire with the Campina brand story and activities, enhancing brand preference, boosting affinity, and increasing talkability for Campina’s initiatives and products.
• Brand Activation Strategy: Define the brand’s activity strategy to align and integrate with the Campina brand strategy, plan and key KPIs.
• Shape Activation Program: Deliver both short-term and long-term brand activation programs, including a consumer/customer engagement plan. Ensure a clearly defined and aligned plan.
• Storytell & Engage: In close collaboration with the media and campaign manager, deliver a highly engaging, integrated brand story to both external and internal stakeholders (consumers, customers, farmers, and colleagues).
• Partnerships & PR: Lead strategic partnerships and PR as part of activation program.
• Deliver Activations: Develop program into engaging propositions (insight, concept, activity) for implementation within the current and upcoming years.
• Execution: Collaborate with cross-functional teams to ensure on-time, in-full (OTIF) delivery of these activities.
• Collaboration: Work closely with business partners across FrieslandCampina, including R&D, Nutritionists, and Farmer Relations, as well as with commercial teams and the Campina marketing team. Additionally, work with agencies, inspiring them to deliver their best work. Performance Monitoring: Monitor brand performance and develop corrective actions when needed.