The paper stipulates that good Corporate Citizenship can bring substantial long-term benefits to business in eight areas:
* Reputation management
* Risk profile and risk management
* Employee recruitment, motivation and retention
* Investor relations and access to capital
* Learning and Innovation
* Competitiveness and market positioning
* Operational efficiency
* Licence to operate.
It identifies ways you can enhance business performance by becoming a better corporate citizen and provides real-life case study examples where companies have derived business benefits from doing this and where companies have suffered from being poor corporate citizens. ‘The Business Case for Corporate Citizenship’ paper was distributed at the World Economic Forum Annual Meeting, 31 January to 4 February, 2002, accompanying the CEO statement on Corporate Citizenship, which was being signed by around 50 business leaders.