De belangrijkste onderzoeksresultaten:
.A majority of experts believe that social entrepreneurs are the only leaders effectively advancing the sustainability agenda, and they continue to grab “market share” from NGOs. Confidence in national government leaders continues to erode.
.Unilever – on the heels of launching their “Sustainable Living Plan” – is perceived as an outright leader in sustainability. Many leaders have built their reputations incrementally, but BP and Unilever highlight “what have you done for me lately” thinking.
.Regionally experts perceive sustainability leadership differently and are more likely to name leaders from within their own region.
.Elements of integration into the core business are seen as the most important drivers of a reputation for sustainability leadership. Commitment to sustainability values considered a bigger factor in determining leadership than it has in recent years.