Aberdeen, a Harte-Hanks Company (NYSE: HHS), announced today upcoming findings from “The 2008 Aberdeen Report: State of the Market.” Over 4500 survey participants identified how their organizations are seeing the emergence of “Green” initiatives like never before fueled by social, ecological and economic implications. The increasing complexity of the global business environment, rising energy and transport costs, and mounting compliance challenges are driving a major focus on sustainability and green initiatives. Forty-seven percent (47%) of the 4,645 companies participating in the 2008 Aberdeen Report revealed that they already have green initiatives in place. Of these firms, 74% cite Corporate Social Responsibility (CSR) as the main driver for their green initiative and 52% of the surveyed audience identified competitive advantage as the second top pressure for having a green initiative (see chart). Overall, green initiatives ranked in the top eight corporate strategic goals for organizations in 2008.
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Corporate Social Responsibility Europe, which provides support to companies managing corporate social responsibility projects in the European Union, has accepted Turkey as a member.
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BearingPoint, Inc. (NYSE: BE), one of the world’s largest management and technology consulting firms, announced the results of a survey that suggest that corporate image is one of the most significant motivations for U.S. companies to be “eco-friendly”. The survey results were gathered from data from more than 600 executives from large firms around the world.
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Only by capturing the interest of multinationals such as Coca-Cola can we hope to tackle the perils of climate change, as Andrew Cave discovers
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Not only are more companies taking CSR practices seriously and implementing them across operations, those companies are more likely to see their value grow, according a report from the Economist Intelligence Unit.
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Companies say they reap benefits when they are more open with stakeholders and put social responsibility at the core of their business strategy. According to a new study by IBM, businesses believe they will be more competitive, attract and retain the best talent, and gain access to new business opportunities.
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Bite Communications’ Cleantech Practice today published “Greenwashing: A Perfect Storm,” a whitepaper that examines a critical corporate marketing and business challenge, where environmental impacts, public interest, media attention and public policy have combined to result in heightened skepticism in respect to “green” marketing. In this increasingly critical environment, brands have higher than ever risks and rewards to consider as they map out their corporate sustainability strategies.
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Research findings developed with Boston College Center for Corporate Citizenship, Net Impact and World Business Council for Sustainable Development assess trends and best practices in corporate responsibility communications.
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Is corporate social responsibility dead? Yes, says Harvard Business Review’s “Conversation Starter” blog. CSR will increasingly be seen as a public relations sham, the bloggers say.
Yes, says my colleague Stefan Stern, who recently predicted on this page that companies would abandon CSR in favour of “sustainability”. (see below)
No, says the European Commission, which commends companies that “go beyond minimum legal requirements to address societal needs” and has just spent three years and €1.4m ($2m) producing a 108-page report on CSR.
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The issue of climate change has made it to the top of the corporate big wheel, with 87 percent of non-financial reports from Global FT500 companies reporting on the issue, according to a report from CorporateRegister.com. CorporateRegister.com’s ‘Corporate Climate Communications’ is the first study to assess global leading companies’ communications on climate change, as opposed to their carbon performance. During 2007, two-thirds of the Global FT500 issued a stand-alone nonfinancial report. Evaluating these the study reveals that 87% address climate change, with 78% publishing greenhouse gas emissions data.
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The telecoms sector is playing a major role in sustainable development by contributing to
economic growth and at the same time developing environmental friendly solutions and encouraging social inclusion, say ETNO and UNI Europa Telecom1, in a joint statement. The social partners of the Telecommunications European Social Dialogue Committee jointly call on telecoms operators, trade unions and employee representatives to cooperate with all stakeholders to promote corporate social responsibility. The declaration was signed at a session of the Telecommunications Social Dialogue Committee on 4th December 2007 in Warsaw.
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The Carbon Disclosure Project (CDP) a collaboration of 385 institutional investors, with assets under management of $57 trillion, has issued its 2008 information request to the world’s largest corporations. This asks companies to measure and disclose their greenhouse gas emissions and report on their strategy for dealing with risks and opportunities associated with climate change.
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