More companies are using Twitter, Facebook, YouTube and blogs to talk about sustainability than ever before. Social Media Sustainability Index puts GE, IBM, Sony and Levi in the top ten.
Fast-forward to the end of 2011 and a new landscape of social media sustainability is emerging. In researching the new SMI-Wizness Social Media Sustainability Index we identified at least 250 major corporates that are engaged in some form of social media sustainability comms. Of those more than 100 have a blog, YouTube, Facebook or Twitter channel dedicated to talking about sustainability.
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Here are the biggest developments to watch for this year in the ever growing and changing world of corporate social responsibility. This article is by Tim Mohin, director of corporate responsibility for Advanced Micro Devices and author of the forthcoming book Changing Business From the Inside Out: The Treehugger’s Guide to Working in Corporations.
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Corporate Responsibility (CR) Magazine has released its analysis of the results of the second annual CR Best Practices Survey, a survey of CR professionals performed earlier this year in cooperation with the Corporate Responsibility Officers Association (CROA) and NYSE Euronext. The findings provide the CR community with important insights on the state of corporate citizenship, how this has changed year-over-year, and some of the field’s best practices.
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This year, more survey respondents say sustainability is on their company’s management agenda. Not all companies have found ways to profit from their sustainability efforts – but those that have share some interesting characteristics.
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How businesses can embrace environmental, social and governance metrics.
In the immediate aftermath of World War II, when the United States was preparing its visionary plan for nurturing democratic capitalism abroad, Gen. Omar Bradley said, “It is time to steer by the stars, and not by the lights of each passing ship.” Today, more than 60 years later, that means abandoning short-term economic thinking for “sustainable capitalism.”
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McKinsey Global Institute published an interesting report with the title: “Resource revolution: Meeting the world’s energy, materials, food, and water needs”.
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Unilever knocked Nike from its three-year reign as the top-scoring firm in the annual Climate Counts assessment of major consumer brands and their work toward corporate climate responsibility.
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Sustainability leader and Worldconnector Herman Mulder has been appointed Chairman of the Global Reporting Initiative (GRI)’s Board of Directors.
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Environment reports by some of the world’s biggest companies are routinely including wrong statistics and leaving out vital information, according to the most comprehensive study yet carried out.
The examination of more than 4,000 corporate social responsibility (CSR) reports and company surveys by a team at Leeds University found “irrelevant data, unsubstantiated claims, gaps in data and inaccurate figures” – a finding that will cast serious doubt over the burgeoning sector.
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The Lage Landen wins the Green Lessor of the Year award for the 2nd year in a row. The award was presented at the annual Asset Finance awards dinner in Munich, Germany on November 3th 2011.
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Results from the “BSR/GlobeScan State of Sustainable Business Poll 2011,” yesterday at the BSR Conference 2011, show that global businesses remain highly committed to sustainability. For the second straight year, more than eight in 10 respondents (84 percent) are optimistic that global businesses will embrace CSR/sustainability as part of their core strategies and operations in the next five years. BSR and GlobeScan surveyed nearly 500 business leaders drawn from BSR’s global network of nearly 300 member companies.
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The European Commission has published a new policy on corporate social responsibility. By taking steps to better meet their social responsibility, enterprises can help themselves and help society as a whole.
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