In 2008 “Green” is more than just politically correct; it is a path to sustainability and to a more competitive position in the global market. Companies have also found innovative ways in which to successfully implement Green initiatives into their organizations such as green product development, green technology infrastructure, and green server architecture, to name a few. Green Marketing is also an emerging notion as companies seek targeted, lower volume direct mail solicitations stemming from environmental awareness. Green Supply Chains are also cropping up in companies with global operating requirements, increasing environmental challenges, and supply chain cost pressures which are rapidly driving the need for improved sustainability and social responsibility programs and solutions.
The data points referenced herein are part of the 2008 Aberdeen Report, due out this quarter. The 2008 Aberdeen Report spans six years of data collection, 2.5 million business interviews, data from 1.2 million organizations, and over 4,645 snap-shot survey respondents to help understand the state of the market, including business practices, process methodology, technology application, and general strategies. The second in a series of annual reports by the Aberdeen Group, the research looks at industry, geography, organizational size, and role across various business drivers and outcomes.
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